In what has become an annual tradition for Qualcomm, the company has once again opened the doors of their San Diego headquarters to the press to take a preview look at the next generation of their flagship mobile platform. These events have been going on for several years now, and have become an integral part of how Qualcomm approaches the public with their wares; preview events not only let them set expectations, but to get the word out to technically-minded audiences in a vendor-neutral manner. Rather than being one part in the next flagship smartphone, preview day means that everything can be about Qualcomm and the platforms that they have created.
Late last year Qualcomm announced the Snapdragon 845 platform, the successor to 2017’s Snapdragon 835. Implementing a number of important architectural improvements over its predecessor, the Snapdragon 845 gets to follow-up on what ended up being a rather well-received platform in the Snapdragon 835, and to see if Qualcomm can maintain their momentum. Qualcomm used their December event to release a good bit of info on the 845 in advance, so we’ve already had a chance to see what Qualcomm is planning architecturally. And now with the preview event we finally get to see how all of this comes together with a look at the platform as a whole.
Whenever discussing the state of affairs of Qualcomm’s flagship SoCs, I always struggle not to tie it to the Snapdragon 810 in some fashion. Which not to beat Qualcomm over the head for past mistakes – in that case a poorly thought out response to Apple – but rather because it serves as a such a great point of reference for discussing the company’s SoC development as a whole. 810 was arguably the company’s low point, so everything since then has been part of a rather remarkable upward trajectory for the flagship Snapdragon. Even though Qualcomm has been leading the pack in high performance SoCs for several years now, last year’s Snapdragon 835 in particular really felt like Qualcomm was in that position for all-around technical capabilities and not merely because of size, momentum, and the realities of LTE licensing.
All of this means that there’s a lot riding on the Snapdragon 845, just in a different and less obvious way than before. Qualcomm has redeemed themselves from the 810 and it’s not a question of whether they can put together a great SoC, but instead it’s a question of how they will follow up upon a great SoC like
- Qualcomm last announced a new smartwatch chip two years ago, allowing the Android Wear ecosystem to stagnate (Ron Amadeo/Ars Technica)
- Baidu and Qualcomm announce strategic AI partnership to optimize Baidu's DuerOS Conversation AI system for Snapdragon processors (Jake Smith/ZDNet)
- Qualcomm details Snapdragon 845 chipset, the successor to 835, saying it has 30% faster graphics performance, better power efficiency, HDR capability, more (David Ruddock/Android Police)
- Microsoft makes its event routing service Azure Event Grid generally available in about 10 Azure regions (Frederic Lardinois/TechCrunch)
- Twitter adds “Happening Now” feature to timelines on Android and iOS to group tweets by events, starts with sports and will expand to TV and breaking news (Alex Kantrowitz/BuzzFeed)
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